ICM MISS LONDON
MISS HIPPODROME 2014
The search has begun to find
ICM Miss London and Miss Hippodrome 2014!
Floods of young women from across London have submitted their applications with aspirations to become the lady to represent the World’s finest City and casino in this year’s Miss England final.
With previous winners including, ITV’s, I’m A Celebrity, Get Me Out of Here beauty, Amy Willerton, there are high hopes this will be the year London brings home that coveted crown.
Shoaib Abedi, Director at ICM Capital said: “We are proud to be exclusive sponsors of ICM Miss London and Miss Hippodrome 2014 taking place in one of the leading global cities for business, education and culture. It is important to us, as an international organisation, to support universal charities and non-profit organisations. Miss London’s organisers have in recent years raised over 25,000 GBP for the Beauty with a Purpose charity, a cause which dates back to 1972, and we’re looking to increase that figure dramatically this year.”
Organiser of the regional heat, Fay Hill said, “ICM Miss London and Miss Hippodrome 2014 promises to be a night full of glamour and excitement as twenty-five of the City’s finest women go head-to-head for the ultimate in beauty pageant titles. I am delighted to be working with many prestigious and well-respected industry professionals including our presenter for the evening, The Cosmedic Coach, Antonia Mariconda and former Mrs Russia and now Mentor to our ladies, Marinika Smirnova. This will be my fourth year of organising the event and I know with ICM Capital’s support, it’s going to be the best yet!”
ICM Miss London 2014 is sponsored by ICM Capital http://www.icmcapital.co.uk
Award-winning ICM Capital is an international online Forex and CFD trading firm offering 24 hour access to a diverse range of trading products including foreign exchange, commodities, futures and indices. New and existing clients are supported by our multi-lingual and experienced client support team in over 16 different languages. Traders can manage their own account efficiently with their personal account management system ICM Access, which provides diverse account funding opportunities, updates on important economic events and useful trading tools.
The Finale event will take place on Saturday April 26th 2014 at London’s Hippodrome Casino. For more information on attending and receiving press passes, please contact firstname.lastname@example.org
For more information on ICM Miss London and applying to be in the competition, please contact email@example.com
For more information on ICM Capital, please contact…
About ICM Capital
ICM Capital Limited has quickly become recognised for its energy and drive by building strong relationships with some of the major leading financial services providers, specialising in online trading services for private, professional and institutional clients. Strategically located in the global financial centre, London, UK, ICM Capital headquarters are a major meeting point for business.
ICM Capital Limited is a company registered in England and Wales, registered number: 07101360. ICM Capital Limited is authorised and regulated by the Financial Conduct Authority (FCA) Register Number: 520965. Registered address: Level 36, One Canada Square, Canary Wharf, London, E14 5AB, United Kingdom.
As you may or may not be aware, Amy Willerton is more than just a model to us, she’s part of our UK Model Folios family. We are so proud of how she has conducted herself in the jungle thus far, despite being a victim of some clear mistreatment by other camp Members.
We met Amy through sponsoring the Miss London beauty pageant (regional heat for Miss England and Miss World). We spotted from the offset she had that certain something; the ‘X-Factor’ if you will, and we were right.
Travelling to Thailand with Amy after she won a photoshoot with us and Alan Strutt to shoot there was a real highlight. It was on those stunning beaches we shot her debut calendar and spent time really getting to know the real Amy.
Here’s some of our highlights! #TeamAmy x
Check out our cover shoot and inside spread of model and Miss London 2012 Amy Willerton in Every Model Magazine this month, plus read our own Fay Bacon’s column!
Phew, thank goodness that’s over! Miss England 2012 was hard work this year; as it’s only my second year of running my own pageant I guess I’m still learning the ropes of what to expect but regardless, my nerves need a break!
The 2011 final was such fun- granted it was stressful organising Miss London in a short space of time and then preparing Miss London 2011 Rissikat Bade for Miss England just three weeks after, but the atmosphere leading up to the final was great, the support was huge, and I guess both of us were so completely chilled out that we just went to the final and had fun. For Amy this year, things were different. She had an immense amount of pressure on her shoulders- Rissikat received tonnes of press- but Amy’s even exceeded that. Given her profile already, she was being branded the competition’s favourite, compared to other contestants on a daily basis and without choice being forced to meet expectations. As a mentor I relished like a proud Mum in her receiving such accolades from the media worldwide; the Italian press even calling her, ‘The Queen of British sensuality’, but I also felt sorry for Amy because in reality, she is still a teenager who in the past year has had to fight against public opinion and established industry brands to defend her integrity.
However, I knew that Amy just has that certain ‘je ne sais quoi’ that regardless of whether she won or not, every person in that crowd would witness.
Amy is one of the sweetest women you could hope to meet. She knows what she wants and is never shy to tell you either, but in return, she likes you to be honest with her. That’s why we work so well together because I am always encouraging and supporting her to realise her inner potential and beauty, whilst advising her where she’s making mistakes. What’s the point in lying to someone or giving them false hope, only to see them at a disadvantage in the long run?
Providing you demonstrate your loyalty to her, Amy is an exceptionally loyal character back. She was so proud to have won Miss London and I knew winning Miss England meant everything to her, but never enough to turn her back on me and my heat. Amy was poached a couple of times during the run-up to the Miss England final to sacrifice Miss London in return for other opportunities but she wasn’t interested. And infact, any time Amy sensed anything under-hand was going on, she alerted me rightaway. This in itself generated an enormous amount of respect on my part for Amy, whilst also making me anxious why people could not just leave her, or us, alone?
I knew going to the Miss England final wasn’t going to be as stress-free for Amy as it was when she previously competed in 2010. Of course she was always going to be nervous, but this time she would have added anxiety. She had to contend with meeting her fellow finalists and judges who may already have pre-conceived ideas of her from things they had read in the press, and she needed to change this. Great news for Amy, she did! There was not one person that I spoke to at the final who did not remark how beautiful Amy is inside and out, and their preconceptions were wrong.
I was thrilled to learn Amy could go to the final and despite all the pressure, she was true to herself.
On the evening of the final, Amy dazzled (literally) in her stunning Karen Karmody bright yellow gown, with its sexy ‘Angelina Jolie’ split and her £3.2 million Shawish diamond necklace and earrings creation.
One of our favourite shots is below- Amy demonstrates how at home she is on the catwalk and that captivating beauty
Amy did, as expected, her family, friends and London, immensely proud. The public themselves demonstrated their support for the beauty queen by voting so hard, she won Miss England Popularity 2012, fighting off her stunning opponent, Charlotte Holmes who deservedly won the Miss England 2012 title. When Amy was presented with her second fast-track award of the night, following her first for Miss Beauty and the Beach 2012, an emotional Amy thanked all her loved ones for their tremendous support in the public vote saying, ‘I’m so pleased to know they love me as much as I love them and have really tried to help me achieve my dream tonight!”
As Amy was selected to be part of the Final 17 she said in her interview of how appreciative she was to have achieved her goal to place in Miss England! However, this was to be exceeded as Amy then went on to join Caroline Welch, Tamsin Cummings, Anastasia Smith and Charlotte Holmes in the final five, which is when tensions hit an all time high at the Leicester, Athena. As we all sat on the edges of our seats for the final three to be announced knowing how difficult a decision it would be for the judges to choose, we hoped Amy’s performance in the competition already would be taken in to account, particularly as she won the public vote. However, the top three proved how incredibly difficult it is to win the Miss England pageant, as Tamsin Cummings placed third, and other hot favourite Anastasia Smith placed second to an understandably emotional, Charlotte Holmes. It was, however, great to see everyone so genuinely happy for BNTM finalist Charlotte who had competed in Miss England twice already. For me it was special to have worked with her during the Miss London final and know how much this title really means to Charlotte, leading me on to say a HUGE congratulations to our fabulous new Miss England. She takes over from the incredible Miss England 2011 Alize-Lily Mounter, who proved how far she came when she graced the stage in her stunning red sequined, Karen Karmody ensemble. An emotional Alize re-told her favourite Miss England moments to us all, and it was clear what a totally genuine and caring person Alize is. She has been an amazing ambassador for our country and most important of all, has stayed true to herself. We know Charlotte will go on to achieve the same.
As for Amy and the other ladies, this is just the beginning… We all have our own paths mapped out, and Amy’s is an exceptionally beautfiul one.
A FRIDAY CONGRATULATIONS
Miss London 2012 Amy Willerton has won a once in a lifetime photoshoot in Thailand with celebrity photographer Alan Strutt
After entering the Miss England 2012 fast-track round, Beauty and the Beach sponsored by Amazing Thailand, Six Senses Spa and UK Model Folios– Amy’s enviable curves managed to win over the judging panel that initially selected her from the other fifty entrants as a top ten finalist for the round. After proving her swimwear potential at a finalist shoot in London, Amy won by unanimous vote the title of Miss Beauty and the Beach 2012. From the shoot, the panel of judges, which consisted of Alan Strutt, Joanne Cook -Consumer Marketing & PR manager for the Thailand Tourist Board, Khun Siripakorn Cheawsamoot- Director of the Tourism Authority of Thailand and Bhiyada Wongwarachat, Editor in Chief of Thai Smile Magazine deliberated and selected Amy who will now be fast-tracked to the final fifteen at the Miss England final on June 26th.
An ecstatic Amy said, “I am completely overwhelmed to have been chosen; there were so many gorgeous girls in the line-up with the most fabulous physiques. I was just praying the judges would be looking for a curvier girl, as I certainly am! I can’t believe I will now be visiting one of the most amazing places in the world!”
Despite it being a very tough decision for all involved- the finalists really were AMAZING- UK Model Folios are ecstatic for Amy and very excited to have her on the trip. Her natural beauty and killer assets make her a truly well deserved winner!
Keep watching for our exclusive shots and updates of Miss London in Thailand
Follow Miss London on Twitter @misslondon2012 @amywillerton
Follow UK Model Folios on Twitter @ukmodelfolios
Follow Fan Club Thailand on Twitter @fanclubthailand
Follow Six Senses on Facebook
Today UK Model Folios photographed the drop dead gorgeous top ten for the project we have been working very hard on- Beauty and the Beach. As sponsored by Amazing Thailand and Six Senses Phuket Spa Beauty and the Beach is the fast-track round, dreamt up by UK Model Folios to give one lucky Miss England 2012 finalist the opportunity to visit Thailand and shoot with celebrity photographer, Alan Strutt.
Sixty of the Miss England finalists submitted swimwear pictures to be considered for this amazing fast-track round, which not only has a once in a lifetime prize, but also places the winner in the final fifteen at Miss England’s 2012 final on Tuesday 26th June. The lucky ladies to reach our final ten, as chosen by Alan Strutt, Miss England and the Amazing Thailand representatives are:
Miss North West
Miss North Yorkshire
Miss Beauty With A Purpose
Now all that’s left is for the VERY DIFFICULT decision to be made- keep watching for the result on Friday!
Like Fan Club Thailand on Facebook
Follow Fan Club Thailand on Twitter
If winning the title of one of the World’s most prestigious cities isn’t enough, becoming Miss London also means winning lots of FABULOUS prizes too! 2012 see not just British, but also European brands such as luxury Italian bag designers, Carpisa donating prizes for the lucky beauty who is of course, Amy Willerton!
Check her out in below showcasing some of her stunning gifts and for more info on booking a shoot like Amy’s contact firstname.lastname@example.org
Winner of Signed by Katie Price, Amy Willerton was discovered by UK Model Folios in 2011 when she was set to compete as Miss Bath in the Miss England final. Despite not actually being able to follow through with the final due to a clash with the show’s filming, we kept in contact with Amy encouraging her to pursue modellinfg and a life in the limelight. It was therefore no big surprise that once suggesting an exclusive, debut lingerie shoot with the stunner for MAXIM UK, they JUMPED at the chance, and looking at the images article here shot by phenomenal Alan Strutt, it’s no wonder why!
Model: Amy Willerton for more information contact Black Sheep Management (email@example.com)
Production/Art Direction/Digital Handling: Fay L. Bacon, UK Model Folios (ukmodelfolios.co.uk)
Hair and Make-Up: Jay Pinxie Turbull www.jayturnbull.com
Styling: Fay L. Bacon, using Sandstorm Boutique Swimwear (sandstormluxury.com) and Katie’s Boutique at Store Twenty One (http://www.storetwentyone.co.uk/katies-boutique/icat/katieprice/)