ICM MISS LONDON
MISS HIPPODROME 2014
The search has begun to find
ICM Miss London and Miss Hippodrome 2014!
Floods of young women from across London have submitted their applications with aspirations to become the lady to represent the World’s finest City and casino in this year’s Miss England final.
With previous winners including, ITV’s, I’m A Celebrity, Get Me Out of Here beauty, Amy Willerton, there are high hopes this will be the year London brings home that coveted crown.
Shoaib Abedi, Director at ICM Capital said: “We are proud to be exclusive sponsors of ICM Miss London and Miss Hippodrome 2014 taking place in one of the leading global cities for business, education and culture. It is important to us, as an international organisation, to support universal charities and non-profit organisations. Miss London’s organisers have in recent years raised over 25,000 GBP for the Beauty with a Purpose charity, a cause which dates back to 1972, and we’re looking to increase that figure dramatically this year.”
Organiser of the regional heat, Fay Hill said, “ICM Miss London and Miss Hippodrome 2014 promises to be a night full of glamour and excitement as twenty-five of the City’s finest women go head-to-head for the ultimate in beauty pageant titles. I am delighted to be working with many prestigious and well-respected industry professionals including our presenter for the evening, The Cosmedic Coach, Antonia Mariconda and former Mrs Russia and now Mentor to our ladies, Marinika Smirnova. This will be my fourth year of organising the event and I know with ICM Capital’s support, it’s going to be the best yet!”
ICM Miss London 2014 is sponsored by ICM Capital http://www.icmcapital.co.uk
Award-winning ICM Capital is an international online Forex and CFD trading firm offering 24 hour access to a diverse range of trading products including foreign exchange, commodities, futures and indices. New and existing clients are supported by our multi-lingual and experienced client support team in over 16 different languages. Traders can manage their own account efficiently with their personal account management system ICM Access, which provides diverse account funding opportunities, updates on important economic events and useful trading tools.
The Finale event will take place on Saturday April 26th 2014 at London’s Hippodrome Casino. For more information on attending and receiving press passes, please contact firstname.lastname@example.org
For more information on ICM Miss London and applying to be in the competition, please contact email@example.com
For more information on ICM Capital, please contact…
About ICM Capital
ICM Capital Limited has quickly become recognised for its energy and drive by building strong relationships with some of the major leading financial services providers, specialising in online trading services for private, professional and institutional clients. Strategically located in the global financial centre, London, UK, ICM Capital headquarters are a major meeting point for business.
ICM Capital Limited is a company registered in England and Wales, registered number: 07101360. ICM Capital Limited is authorised and regulated by the Financial Conduct Authority (FCA) Register Number: 520965. Registered address: Level 36, One Canada Square, Canary Wharf, London, E14 5AB, United Kingdom.
As you may or may not be aware, Amy Willerton is more than just a model to us, she’s part of our UK Model Folios family. We are so proud of how she has conducted herself in the jungle thus far, despite being a victim of some clear mistreatment by other camp Members.
We met Amy through sponsoring the Miss London beauty pageant (regional heat for Miss England and Miss World). We spotted from the offset she had that certain something; the ‘X-Factor’ if you will, and we were right.
Travelling to Thailand with Amy after she won a photoshoot with us and Alan Strutt to shoot there was a real highlight. It was on those stunning beaches we shot her debut calendar and spent time really getting to know the real Amy.
Here’s some of our highlights! #TeamAmy x
Phew, thank goodness that’s over! Miss England 2012 was hard work this year; as it’s only my second year of running my own pageant I guess I’m still learning the ropes of what to expect but regardless, my nerves need a break!
The 2011 final was such fun- granted it was stressful organising Miss London in a short space of time and then preparing Miss London 2011 Rissikat Bade for Miss England just three weeks after, but the atmosphere leading up to the final was great, the support was huge, and I guess both of us were so completely chilled out that we just went to the final and had fun. For Amy this year, things were different. She had an immense amount of pressure on her shoulders- Rissikat received tonnes of press- but Amy’s even exceeded that. Given her profile already, she was being branded the competition’s favourite, compared to other contestants on a daily basis and without choice being forced to meet expectations. As a mentor I relished like a proud Mum in her receiving such accolades from the media worldwide; the Italian press even calling her, ‘The Queen of British sensuality’, but I also felt sorry for Amy because in reality, she is still a teenager who in the past year has had to fight against public opinion and established industry brands to defend her integrity.
However, I knew that Amy just has that certain ‘je ne sais quoi’ that regardless of whether she won or not, every person in that crowd would witness.
Amy is one of the sweetest women you could hope to meet. She knows what she wants and is never shy to tell you either, but in return, she likes you to be honest with her. That’s why we work so well together because I am always encouraging and supporting her to realise her inner potential and beauty, whilst advising her where she’s making mistakes. What’s the point in lying to someone or giving them false hope, only to see them at a disadvantage in the long run?
Providing you demonstrate your loyalty to her, Amy is an exceptionally loyal character back. She was so proud to have won Miss London and I knew winning Miss England meant everything to her, but never enough to turn her back on me and my heat. Amy was poached a couple of times during the run-up to the Miss England final to sacrifice Miss London in return for other opportunities but she wasn’t interested. And infact, any time Amy sensed anything under-hand was going on, she alerted me rightaway. This in itself generated an enormous amount of respect on my part for Amy, whilst also making me anxious why people could not just leave her, or us, alone?
I knew going to the Miss England final wasn’t going to be as stress-free for Amy as it was when she previously competed in 2010. Of course she was always going to be nervous, but this time she would have added anxiety. She had to contend with meeting her fellow finalists and judges who may already have pre-conceived ideas of her from things they had read in the press, and she needed to change this. Great news for Amy, she did! There was not one person that I spoke to at the final who did not remark how beautiful Amy is inside and out, and their preconceptions were wrong.
I was thrilled to learn Amy could go to the final and despite all the pressure, she was true to herself.
On the evening of the final, Amy dazzled (literally) in her stunning Karen Karmody bright yellow gown, with its sexy ‘Angelina Jolie’ split and her £3.2 million Shawish diamond necklace and earrings creation.
One of our favourite shots is below- Amy demonstrates how at home she is on the catwalk and that captivating beauty
Amy did, as expected, her family, friends and London, immensely proud. The public themselves demonstrated their support for the beauty queen by voting so hard, she won Miss England Popularity 2012, fighting off her stunning opponent, Charlotte Holmes who deservedly won the Miss England 2012 title. When Amy was presented with her second fast-track award of the night, following her first for Miss Beauty and the Beach 2012, an emotional Amy thanked all her loved ones for their tremendous support in the public vote saying, ‘I’m so pleased to know they love me as much as I love them and have really tried to help me achieve my dream tonight!”
As Amy was selected to be part of the Final 17 she said in her interview of how appreciative she was to have achieved her goal to place in Miss England! However, this was to be exceeded as Amy then went on to join Caroline Welch, Tamsin Cummings, Anastasia Smith and Charlotte Holmes in the final five, which is when tensions hit an all time high at the Leicester, Athena. As we all sat on the edges of our seats for the final three to be announced knowing how difficult a decision it would be for the judges to choose, we hoped Amy’s performance in the competition already would be taken in to account, particularly as she won the public vote. However, the top three proved how incredibly difficult it is to win the Miss England pageant, as Tamsin Cummings placed third, and other hot favourite Anastasia Smith placed second to an understandably emotional, Charlotte Holmes. It was, however, great to see everyone so genuinely happy for BNTM finalist Charlotte who had competed in Miss England twice already. For me it was special to have worked with her during the Miss London final and know how much this title really means to Charlotte, leading me on to say a HUGE congratulations to our fabulous new Miss England. She takes over from the incredible Miss England 2011 Alize-Lily Mounter, who proved how far she came when she graced the stage in her stunning red sequined, Karen Karmody ensemble. An emotional Alize re-told her favourite Miss England moments to us all, and it was clear what a totally genuine and caring person Alize is. She has been an amazing ambassador for our country and most important of all, has stayed true to herself. We know Charlotte will go on to achieve the same.
As for Amy and the other ladies, this is just the beginning… We all have our own paths mapped out, and Amy’s is an exceptionally beautfiul one.
After a very successful intro to the pageant world- founders of not only the most publicised Miss England contestant ever but also one worthy of Vogue and MAXIM publication- we think it’s only right to go again and find yet another truly fabulous beauty Queen!
The stunning fashion model Rissikat Bade was the very lucky and deserved lady to win the title of Miss London 2011 in Cafe de Paris in May. Amongst some of her enviable prizes was a campaign for Sytner Mini whom also loaned Rissikat the extravagant Mini Cooper for three months so she could glide around in style, several beautiful dresses by Miss World designer, Karen Karmody, agency representation and a campaign for celebrity jeweller Mark J Walsh’s diamond range. She now has a portfolio to die for thanks to Alan Strutt who shot a variety of stunning commercial, lingerie, fashion and beauty images for Rissikat.
Still need convincing on whether Miss London 2012 is the right competition for you, check out misslondon2011.co.uk? Otherwise please submit two photos, your height, full name, date of birth, London address and stats to firstname.lastname@example.org now!
ENTRANTS MUST LIVE, WORK OR STUDY IN LONDON
To add to yesterday’s madness in one of our London studios, OK! magazine and The Metro, as well as local press from across the country have joined the fandango and even, in OK! magazine’s case started their own online voting poll for who has the best beachwear body out of the Miss England top ten beach wear finalists…
Check out the articles below by clicking the links!
Between shooting Coleen Rooney and Patsy Palmer for two separate issues of Hello in the last month, Alan has also been busy working with UK Model Folios shooting several campaigns with Miss London 2011 Rissikat Bade for diamond and watch specialist Mark J Walsh, Sytner MINI Canary Wharf and designer Karen Karmody. To add to this he also shot the front cover and inside spread of Miss and Mr Every Model, for the industry’s leading fashion and commercial model magazine, Every Model summer issue, released today!
With the calendar season fast approaching, Alan has a string of celebrity calendars lined-up to shoot which comes as no surprise after the stunning work he shot last year including another beautiful calendar for iconic model Kelly Brook and the 50’s pin-up inspired glamour shoot for Peta Todd. Both calendars were a huge success and went alongside the 12 other titles Alan shot all of which can be found at celebritycalendars.co.uk. As an extra treat for you all, UK Model Folios are teaming back-up with Alan in September to shoot calendars and portfolios in Thailand’s Koh Samui! For more information on this trip or for further information on Alan please contact us.
We’ll leave you now with a few snapshots of Alan’s most recent work for UK Model Folios and some inspirations for your 2012 calendars…
Pageants are a grey-area of modelling- are they useful or not?
After a debate UKMF say, “yes” although, in our opinion there are some pageants which do extort money from its contestants with no beneficial outcome and as a result give other reputable contests a bad name. On the other hand, pageants do encourage you to integrate with fellow contestants and make friends, which in turn can boost your personal confidence- something crucial if you want to stand out and be a success. Ultimately, if you want to use a pageant to gain exposure in the show biz industry then ensure the pageants you enter show signs of being able to help with this. How? Well, you can always email us direct for our opinion and guidance email@example.com or take a look at our check list below:
Do you have to pay money to enter the pageant?
Check out the sponsors of the competition. Recognised sponsors means a recognisable and respected pageant.
Google the pageant and read forums/ feedback. Guaranteed if people have had bad experiences then you’ll hear about it
Check out press on the pageant. What sort of exposure has it received?
What actual benefits has the pageant given to the contestants?
What are the prizes?
Liaise with point of contacts from the pageants and evaluate their response. Are they kind? Helpful?
UKMF do work alongside beauty pageants, the number one being Miss England.
Last year our star photographer, Alan Strutt and Director Fay Bacon judged the final of Miss England and the final heat of Miss Every Model to discover Kayleigh Hewitt. Both have been invited back as judges this year and due to the pageants huge success, Every Model Magazine has launched Mini Every Model (for children) and Mr Every Model, both of which Fay will be on the panel for too. Former winner of Miss Every Model, Lance Corporal Kat Hodge went on to become Miss England 2009, represent the country in the Miss World contest hosted in South Africa and model for huge lingerie brand La Senza- she said in her handing over ceremony of the Miss England crown: “Its hard to put in to words how much being Miss England has meant to me. For the rest of my life, I will always be thankful for this year and the opportunities it has brought to me. I just want to be Miss England forever!”
Aside from the obvious pleasure of working with such a highly respectable brand like Miss England, UKMF love discovering new talent at the pageants. Since working at the finals last year and spreading the UKMF love amongst the beautiful women, a lot of them came to us for photoshoots and advice on furthering their careers not just in modelling but also TV presenting and acting. Our involvement also set us up with Lady Angie Bowness/ Sinclair, former Miss England, and wife of Sir Clive Sinclair. She is a favourite in The Daily Mail and lucky for UKMF she chose us, and the fabulous Alan Strutt to shoot her first calendar. Furthermore, the gorgeous singer/ model from Liverpool, recently crowned Miss Galaxy England, Melissa Reeves worked with us on her 2011 calendar. Since our shoot she has gone from strength to strength across global press and is a huge fan of beauty pageants. To celebrate her win and before she jets off to America to compete in the final of Miss Galaxy International we caught up with Melissa to get her view on pageants, what they’ve done for her career and of course, her views on UKMF.
For more information on entering Miss England, Miss Every Model, Mr Every Model or Mini Every Model please contact us: firstname.lastname@example.org.
Hello Miss Galaxy England, how does it feel?!
Ha, it feels AMAZING!!! I’m thrilled to have won.
What tips do you have for other aspiring Miss Galaxy winners?
To just enjoy the experience of taking part in the contest because it is a pageant you can actually enjoy taking part in. It is very organised and run by good, genuine people, which isn’t always the case.
· Why do you think beauty pageants are a good idea?
They are great for building confidence and self esteem. Even if you don’t win you will gain more experience and become more confident. Also they are good for meeting new friends.
· As a young model why do you feel it’s important to have reputable companies such as Celebrity Publicity and UK Model Folios to support professional models such as yourself through your career?
There are agencies out there that will just rip people off and take advantage of you but Celebrity Publicity and UK Model Folios help guide you in the right direction through your career.
· You recently worked with CP and UKMF in Thailand – tell us a little bit more about your trip away?
The trip to Thailand was fantastic. It was amazing to work with Alan Strutt and UK Model Folios because he is such a well know photographer, and I love UKMF’s services so to work with them on my calendar was perfect! We all became like a little family when we were away and I still keep in touch with all the other girls.
· Were you nervous about being away from home for so long?
I am used to travelling around and not being at home but I was a bit anxious at first travelling all the way to Thailand with people I didn’t know very well and people I had never met before, but everyone was so nice and we all got along really well so it was an amazing experience overall.
· How did Fay and Alan make you feel comfortable during your Thailand trip?
Fay and Alan made everyone feel comfy by just being nice and were very understandable, like when the sun kept getting in my eyes when I was shooting, they both could of got angry with me and told me to get on with it but they didn’t- instead we would move somewhere else. They became more like friends rather than people I was working with.
· Were you pleased with your final thirteen pictures for your 2011 Calendar?
Yes, I LOVE them all!
· Which is your favourite picture and why?
August is my favorite picture because I love the hair and make-up, angle it’s been taken from, and the way it captures the location.
· Overall what was the highlight of your Calendar trip?
It’s hard to pick one highlight but I think the most memorable thing was when we went out to party on the island and see some ‘Lady Boys!!’ It was scary to think all these absolutely gorgeous girls were actually men!!
· What was it like working so closely with Celebrity Photographer Alan Strutt and UKMF’s Fay Bacon?
Amazing. They are really down to earth, lovely people. They felt like family by the time we left the island.
· Why would you recommend shooting your calendar abroad to other models and pageant contestants?
Because shooting a calendar abroad is far more exotic so the pictures are going to look MUCH better and also going abroad beats any studio experience. It’s just amazing.
· Do you feel that because of your choice of career often people will judge you before they’ve even met you?
Yes, definitely. People always assume that I am snotty or thick! They also think that you love yourself because you take care of yourself.
· How do you cope with being in the spotlight?
I thrive on it 🙂
· Will you be working with UKMF/ CP again this year?
Yes, without a doubt! I am a HUGE fan of them! xxx
For more information on booking a calendar/ portfolio shoot like Melissa’s contact us now email@example.com